The Law Dictionary

Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.

OPT IN Definition & Legal Meaning

Definition & Citations:

Explicit permission to continue sending marketing information to an individual. Once this permission has been acquired, the individual must generally choose to opt out to stop receiving marketing materials.


This article contains general legal information but does not constitute professional legal advice for your particular situation. The Law Dictionary is not a law firm, and this page does not create an attorney-client or legal adviser relationship. If you have specific questions, please consult a qualified attorney licensed in your jurisdiction.