Definition and Citations:
1. Marketing: The percentages of total audiences who choose one media type over another, i.e. TV versus radio. 2. Securities trading: Ranking of secure debts based on the issuer?s earnings, etc.
Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.
1. Marketing: The percentages of total audiences who choose one media type over another, i.e. TV versus radio. 2. Securities trading: Ranking of secure debts based on the issuer?s earnings, etc.