Continued or increased production and availability warranted by this state of satisfying a sufficiently large customer base with a good or service.

A relatively large market percentage covered by a relatively small group of entities accounts for this extent or degree.

To evaluate an insurer’s practices and operations, the state’s insurance department conducts this type of examination. The intent is to establish in that state the insurer’s authority and worthiness to practice its

A product’s potential customers tallied within a specific unit area of land. A square-mile or square-kilometer is the typical area unit.

In a given market, as a percentage of a saturation level, a count of active retail and/or wholesale outlets selling a specific firm’s brands. Following a concentrated marketing, a differentiated marketing, or

Consumer demand driven action leading to a vendor’s decision to retain a cost level.

Broker, dealer, or investment firm that takes possession of, and trades in, a security as a principal, thereby assuming market and systemic risk. Continually quoting bid and offer prices, and guaranteeing full

The action of identifying unique group characteristics, separating groups by these characteristics, and segmenting these groups from the large homogenous market. Designing a marketing strategy that tightly matches the targeted segment’s customer

An advertising medium or promotional campaign seeks to reach this estimated group of potential customers.

A customer feels like the firm’s exclusive, preferred customer due to this level of customization and customer service.

On behalf of a company, one accountable to identify consumer needs and match them to the goods and services available, selling these goods and services . Also refer to advertiser.

1. In Accounting, this is posting an asset as ‘marked’ or recorded at actual purchase / acquisition price or book value in the account books. 2. in Securities, this is a security’s

The path from vendor to the consumer of a company’s goods and services, flowing in one direction. Also, this is the path that payments from consumer to the vendor generated by sales

1. In an open and competitive market, a buyer willingly pays and a seller willingly takes this highest estimated, and acceptable, price for an item . 2. In Accounting, this is the

Having maximum appeal to a targeted market segment as leverage in a central marketing idea or message, or a product benefit or feature.

Instead of organizational demands, market conditions drive this type of organization’s conduct and operations. Donor requirements drive a charity to develop funding allocations, as an example.

ownership Claim defect-free, claim-free, and lien-free. Asset or property owner can freely sell it. Also known as good title.

Law governing sea or seaport bound actions conducted and commerce transacted. Registration, license, and inspection procedures for ships and shipping contracts, insurance and carriage of goods and passengers are included.

Management information system type targeting any production becoming computerized. Managers need to plan and direct operations within the company and use modern management information systems designed to collect and present the necessary

Typical in large, established organizations that have formalization and specialization at a high degree. Top level making decisions, lower levels mechanically carrying then out is this type of management structure.