In a given market, as a percentage of a saturation level, a count of active retail and/or wholesale outlets selling a specific firm’s brands. Following a concentrated marketing, a differentiated marketing, or an undifferentiated marketing strategy achieves required market coverage.
Link to This DefinitionDid you find this definition of MARKET COVERAGE helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary