The Law Dictionary

Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.

MARKET COVERAGE Definition & Legal Meaning

Definition & Citations:

In a given market, as a percentage of a saturation level, a count of active retail and/or wholesale outlets selling a specific firm’s brands. Following a concentrated marketing, a differentiated marketing, or an undifferentiated marketing strategy achieves required market coverage.

Disclaimer

This article contains general legal information but does not constitute professional legal advice for your particular situation. The Law Dictionary is not a law firm, and this page does not create an attorney-client or legal adviser relationship. If you have specific questions, please consult a qualified attorney licensed in your jurisdiction.