The Law Dictionary

Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.

MARKET SEGMENTATION Definition & Legal Meaning

Definition & Citations:

The action of identifying unique group characteristics, separating groups by these characteristics, and segmenting these groups from the large homogenous market. Designing a marketing strategy that tightly matches the targeted segment’s customer expectations. Similar needs, wants, or demand characteristics are the ties to segmenting.


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