Promoting a product category as an advertising strategy. Contrast this to marketing a specific brand name product in that category. To encourage children to eat vegetables, an advertisement will not name a

One of four different types of benchmarking. In unrelated industries comparing the performance of similar organizational processes. Drives toward setting new standards by improving performance and processes used.

Audio cassettes and CDs, adhesive tape and glue sticks, carpets and tiles are competitive products, different, yet solutions and beneficial for the same situations.

A legally unprotected, yet distinguishing mark, in the form of a symbol or a word. This mark definitively categorizes and defines a type of product or service. Some examples are name we

Sellers satisfying buyers of similar need in various scenarios generate this type of market.

Once exclusive, unique brand names that now identify a category for all brands under this respective category of products. Fridge (refrigerator), PC (desktop computer), Thermos (vacuum flask) are some examples. Generic names

Financial notes or loans issued as one-year investments.

Strategic planning to improve competitive performance, usable by any firm in any market or industry. Differentiation strategy, focus strategy, and low cost strategy are three fundamental marketing strategies not mutually exclusive.

The unique characteristics of a person’s DNA are identified for forensic or diagnostic purposes by using this biotechnology. Known also as genetic fingerprinting.

Genetically engineered and modified meat and edible plants.

The broad Japanese MONEY MARKET, which includes trading in shortterm GOVERNMENT BILLS, CERTIFICATES OF DEPOSIT, NOTES, REPURCHASE AGREEMENTS and REVERSE REPURCHASE AGREEMENTS.

The evolution of an area due to an influx of wealthier residents and an influx of their wealth into an area. Lower-income residents begin to sell, profiting from wealthier inhabitants moving into

The study of geographical demographics. Profiles economic and demographic characteristics of the population living in a specific geographical area. Includes the process of analyzing survey data from this study. Advertising and marketing

Software generating overlay maps to reference database information in combination with cartography. Displays range from the number of customers or prospects residing in a locality, for marketing purposes, to the extent of

Core functions of planning and marketing administered by geographical units reporting into a entity’s central headquarters. The entity is typically organized into regional, national, international groups.

Transportation costs based on the customer’s or market’s distance is computed to generate a selling price using this variable-pricing method.

Separation of geographic areas into marketing / advertising areas. Occurs after analyzing collected information in the physical location of the customer or other data source. Companies marketing products and services want to

To reduce risk exposure to events affecting one region, this investment strategy develops a portfolio comprised of companies across different geographic regions.

Documents filed alphabetically within categories, by source or destination of the record’s geographic locations. A specific record keeping method.

Worker ability to find employment by moving as necessary. Government policies and common standards of living tied to available transportation options enhance mobility.