Once exclusive, unique brand names that now identify a category for all brands under this respective category of products. Fridge (refrigerator), PC (desktop computer), Thermos (vacuum flask) are some examples. Generic names are not owned by anyone, not even by the firm who first marketed them. Typically the category is the name of the first successful product . The name’s common, popular use by consumers led to that name becoming a category.

More On This Topic

Link to This Definition
Did you find this definition of GENERIC NAME helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary