Any form of literature such as brochures, booklets, charts, catalogues, manuals, MSD sheets, press clippings, price lists, techniacl data sheets, test results and satisfied customer responses.

A figure that is computed when the annual revenue of sales is multiplied by an industry multiplier that arrives at the current market value of a business.

A document that is generated by the seller to authorise the sale of products or services on receipt of the customers order. It implies that there will be no further cost to

The term for then “canned” presentation used to promote and hopefully sell a product. There is no thought to the needs of the prospective buyer.

Also product platform. The selling proposition that decides the whole sales campaign for a product or group of products. The sales campaign is built on the sales platform.

The objective or subjective opposition of a customer to purchase a product. A skilled salesperson can counter this resistance with more positive reasons to buy.

The measure of the efficiency of a company’s marketing strategy. It is calculated by dividing sales of each share with the cash flow of each share.

The individual who sells services and goods to another person. Their success is based on volume and sales.

Something that is noticeable or obvious, easy to see and visible.

A bacteria found in sewage and human and animal intestines. These orgaisms are toxic and cause different diseases when injested. Different strains are found in different food.

The gastroenteritis caused by the injestion of salmonella bacteria. Symptoms include vomiting, diarohea, fever and haedache. Fatal to young and elderly patients.

A crystalline compound resulting from a chemical reaction between a base and an acid. An example is common salt or sodium chloride.

The cost of recovering an asset through a salvage operation.

A group that has been craeted by an insurance company that has been charged with limiting the damage to property that is due to a fire.

Material that has a value when salvaged and then resold.

Property that is no longer valuable as its intended purpose but has value as scrap or as being resold.

The residual value of a product when it has reached the end of its productive life but still has a value if salvaged for recycling or reselling its parts.

A single unit selected to act as a sample for the whole group. A college student for example as a sample from the whole college.

A generation of people that is “sandwiched” between an older and a younger generation. They provide care to both generations.

Liquid waste that is not hazardous and not radioactive that has arisen from agricultural, domestic, commercial or industrial sources.