Also known as a recognition test, a readership test entails asking a random sample of readers of they read a specific advertisement that was included in a particular issue of the publication.

Readiness is the state of being prepared though people, systems and organizations to meet a situation and carry out the proper sequence of actions. It is based on thorough planning and training.

Number assigned to the level of how complex reading material is. It equals a level of schooling. For instance, level of seven means the reading material is suited for a student in

Income essential for the family of a deceased primary wage earner. This income allows the surviving family member?s time to readjust their spending habits to accommodate their new level of income

Ready, willing, and able defines persons who are legally and financially able to complete any type of transaction. Authorization and approval are not necessary from any other persons or parties.

Reserve, liability, capital accounts and assets, which will appear on a balance sheet. Real account balances will not be cancelled at the period end but are instead carried over into the next

Real assets are tangible assets such as valuable antiques, artwork, buildings coins, machines, stamp collections, etc., as opposed to items that are financial assets including debentures, shares, bonds and so on.

Real estate includes the land and anything fixed, immovable, or permanently attached to it such as buildings, walls, fixtures, improvements, roads, trees, shrubs, fences, roads, sewers, structures, and utility systems.

A real estate agent is an individual licensed to negotiate and transact land and real estate sales for a commission. Most real estate agents work for a broker or realtor.

A real estate broker has met the education requirements and qualifies for their own business. They may hire other agents from whom they will earn a commission from sales volumes.

The real estate bubble is distinguished by property values quickly increasing until they outperform other elements of the economy. They are then followed by a sharp decline in property value.

Real estate bought purposely to earn an income versus using the residence as a primary place of residence. A real estate investor will purchase buildings with the intent to rent.

Investor who assesses the real estate market and purchases property with the intention of earning money. Real estate investors can purchase residential or commercial property, depending on their specific goals.

Real investment is money that is invested in tangible and productive assets such as machinery and plant, as opposed to investment in securities or other financial instruments.

Data that divides households into two parts with one-half earning more than the median income and the other half earning less. This refers to the combination of more than one income earner

An individual or a business that has the legal right to sue or enforce a claim.

1. General: Response that appears to take place instantaneously 2. Computer model: Animations corresponding to real life situations 3. Data process: Instant updating 4. Data transmission: Simultaneous transfer of data as opposed

A payrate that is adjusted to account for the effects of inflation.

1. Practical orientation that relies on the facts and takes into consideration things as they are, not on what they might be. 2. Philosophical concept that theoretical entities such as numbers and

1. Change of assets, goods, or services into cash or receivables through sale. 2. Recognition of revenue when the title passes from seller to the buyer with the creation of a responsibility