1. Act of taking measurements, using meaningful standardized units to quantify values. For example, one measures dimensions to quantify length, width, weight, mass, and the like. 2. Calculated actions taken to remedy a situation or condition. For example, a company takes appropriate measures to spur its growth by borrowing money from a bank to fund its strategy. 3. Standardized, calculated units. For example, liquid measures are measured in fluid ounces or liters.