The Law Dictionary

Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.

Category: M

MARKET POSITIONING

The actions of improving consumer comparison perception of the firm’s brand or products versus the competition. Taking a solid, unchallenged, advantageous position in the consumer’s mind is the exact intent.

MARKET SIZE

A specific market’s entity count of potential product or service buyers and/or sellers. Before launching a new product or service in an area, knowing the market size interests companies.

MARKETED CLAIMS

1. in Investment, this is a tradable security owner’s established right. financial markets allow claims to be bought or sold. As an example, control of 100 bushels of wheat gives the right

MARKETING PLAN

Describing activities involved in achieving specific marketing objectives within a set timeframe as this type of product specific, market specific, or company-wide plan. Beginning with conceptualization, the identification through market research of

MARKUP LANGUAGE

Describing, and wrapping or encapsulating data and its attributes using a specialized computer language. A markup language embeds processing instructions, called tags, in electronic documents. This is done to accurately style and

MASS MERCHANDISER

Accessories, appliances, clothing, furniture, office equipment and stationery, even shoes are examples of a very wide range of product categories offered by these huge retail stores.

MASTER PRODUCTION SCHEDULING (MPS)

A comprehensive product manufacturing schedule that covers what is to be assembled or made, when, with what materials acquired when, and the cash required translated into a business plan. Material requirements planning

MATERIAL FACT

Crucial to the interpretation of a phenomenon or a subject matter, or to the determination of an issue at hand this is a specific type of confirmed or validated event, item of

MATERIEL

For a project, operation, organization, or undertaking, this is all of the required apparatus, equipment, parts, and supplies, separate from the personnel.

M-COMMERCE

Using mobile communication devices like cell phones or personal digital assistants (PDA) to transact electronic commerce, ecommerce.

MEDIA MIX

A marketing plan or campaign’s promotional objectives met by using this type of combined advertising channels.

MEDICAL EXPENSE DEDUCTION

On itemized tax returns for medical expenses, individuals may deduct from their income this specific type of amount. Medical expenses above 7.5% of their adjusted gross income can be deducted by eligible

MEDIUM OF EXCHANGE

As a measure and standard of value in commercial transactions between buyers and sellers, these specific types of commodity, currency, or a financial instrument are used. Its ability to be used as

MEMORANDUM OF AGREEMENT

Draft agreement to set mutual responsibilities and scope of association. Also refer to memorandum of understanding.

MERCANTILE RISK

An industry term applied to a retail or wholesale risk versus a manufacturing or service risk.

MERCHANT’S PRIVILEGE

Merchant’s right to detain an individual suspected of stealing the merchant’s property. Rules governing an individual’s detention vary from state to state. A merchant may not search the suspected thief, but can

MESSAGING

Transferring, by any medium of communication from one person or device to another, content or information, be it text, images, voice.

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