FOUR P’S OF MARKETING
Product, price, place (distribution), and promotion. Four major factors controllable in any marketing mix.
Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.
Product, price, place (distribution), and promotion. Four major factors controllable in any marketing mix.
1. Material separates into two parts. Typically caused by mechanical failure. 2. Bone breaking; many types exist, such as complete or incomplete breakage.
Absorbing a higher premium cost to secure a lower interest rate for a certain time as an investment strategy.
Duty-free trading zone and commercial area around a free port.
Free reserves level in an economy indicates available bank credit. Bank’s funds in excess of required monies under the Fractional Reserve System. Excess is available for lending or investment.
Also known as freedom of speech. Includes free press. The right to say what one wants through any form of communication and media, with the only limitation being to cause another harm
The process of persuading MINORITY INTERESTS of a target company to sell their shares after a TENDER OFFER has been made. The intent behind the freezeout is for the acquiring company to
Rewarding customers to repeat buy frequently. Usually a promotional program aimed at encouraging these types of sales.
Atypical, additional compensation above direct wages or salaries. Usually taxable as income. Company car, house allowance, special medical insurance, pension plans, meal allowance are some examples. Human resource management hiring incentives.
Life insurance policy with most expense charges initially subtracted from premiums paid.
Additional fee for travel used to cover increase in fuel cost for the type of transportation used. Collect on a by-ticket basis.
Condition of all eligible people having work at prevailing wage rates. It is not 100 percent employment as down-time, frictional unemployment and seasonal factors exist. A state of economy.
Entity that provides a trained customer-oriented, informative sales force along with a wide range of wanted goods at highly competive retail prices.
Shares with full par value paid and received by the issuing firm. Holders are free from calls.
On the basis of type of work performed, arranging of an organization into managed departments or units.
Available monies. Or, money-raising charitable accounts. For a company, it is the cash in hand, bank balances, accounts receivable. Also refer to fund.
Similar to future value, payments and accrued interest factor in this calculation method.
Value increase posted on the balance sheet when equipment in the business operations sells profitably.
The action taken to identify one or more gaps. Helps in replanning and taking needed steps achieve the wanted, successful project completion. Known also as need gap analysis, needs analysis, and needs
A petroleum product derived from crude oil. Internal combustion engine fuel. A highly flammable liquid that evaporates during engine use. Auto-manufactures now build vehicles to use less gasoline, and mixtures. Increased demand