Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.

BLUE CHIP

A large corporation with solid earnings and payments. They succeed in good and bad times and still manage to grow. Japan calls this first section.

BLUE COLLAR

An employee who does physical labor in a factory or workshop. The result of the labor is a tangible item. Refer to white collar.

BLUE CROSS

Insurance that covers hospital treatments with some restrictions. Refer to blue shield.

BLUE LABEL

A label warning that the contents of a package is radioactive.

BLUE OCEAN

When a market has a space for development. It was invented by Chan Kim and Renee Mauborgne.

BLUE SHIELD

An insurance plan that covers surgical and medical bills. It is usually grouped with blue cross to cover all costs.

BLUEPRINT

The drawing of a buildings structure in the construction industry. It is made on blue paper.

BLUETOOTH

An open wireless signal used on short distances. It connects all types of devices in the area without a single wire. It has the frequency of 2.45 GHz to get the most

BLU-RAY

A storage device that has high quality video. Sony invented this format of DVD. A special player is needed.

BLURB

When a publisher has a summary written to reccomend a book. It is printed on the books dust jacket or in an ad.

BOARDING PASS

A form passengers are given when boarding a transportation vehicle. Their seat number is on the pass to show its reserved for them.

BODY BURDEN

The amount of harmful elements in a body. If the environment is polluted the body has more pollutants in it.

BODY COPY

The text part of an ad that communicates the message. A copywriter usually writes this for the company advertising.

BODY LANGUAGE

Nonverbal communications sent by a person to another person. AKA kinesic communications. Refer to nonverbal communication.

BODY SIZE

The standard size of the font in the body. The top of the tallest letter and the bottom of the lowest letter is used for the measurement. It is expressed in points.

BODY TYPE

The font used in the text for any printed item. The headline and subheadings are not included. Serif fonts are commonly used in size 9-12 points.

BODY-MASS INDEX (BMI)

The thickness of an adult. The body weight and height are used for this number. A BMI of 19 or less is underweight. A BMI of 20-24 is average. A BMI of

BOGEY

The slang way of refering to the performance of an investment.

BOIL THE OCEAN

A task that is impossible. An overly ambitious party takes it on knowing the resources available are not enough to get the job done.

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