The demand for an item in a higher market that inversely varies with the demand in a lower income market.

A compound soluble in water containing caustic potash or soda mixed with animal and vegetable fats to produce a substance that when wet will remove grease and oil on dirty surfaces. Detergents

The measures that are made by an organisation to be aware of concerns to the community surrounding it. It is reflected in a commitment to health and safety, civil and human rights

A method using the accounting basic principles in the social aspects such as medical and environmental area of economics.

Messages in the media that are designed to motivate or educate the public to et them to engage in a voluntary social activity or community service.

The processes involved in the evaluation of a company’s procedures of operation. It will determine if any impact has been adversely made on society.

An increase in a society’s welfare derived from a course of action that is not always quantifiable.

The goodwill and trust that a company acquires from the community by understanding the concerns of citizens and addressing them.

A hierarchy of status where people are classified according to wealth and prestige. It refers to any level present.

The way a company looks after the health and safety of employees and its accountability for safe practices. See SA8000.

Essential for any organised behaviour in a group or community that is unwritten but agreed upon and establishes responsibilities and rights.

A theory that is used to explain success of social groups over other social groups. Only the strongest will survive, Cahrles Darwin and Origin of Species.

A Leader who is concerned at morale boosting at a high level by allaying any fears, argument mediating, tension reduction an the settling of disagreements.

A person working in ideas and innovations to improve the life of others and society.

The demographics of an area that consists of wealth, ethnic composition, level of education, rate of employment and regional values that are combined to create this social fabric.

An element in society that is capable of causing a change in cultural ideas and influence people.

An action that will result in a benefit being available to the general public.

Health and Human Services fuding of projects that combines adult day care and long term and acute care.

The effect that can be caused by an activity on the social fabric of a community.

A document highlighting how a company from the service industry is making a difference by dveloping new technologies and new products.