A business model featuring selling an item at a low price to sell consumable products later. The name refers to the Gillette Company selling handheld razors cheap and then making a profit

Survey conducted by the RBC Financial Group that measures customer spending and attitudes by each household. The RBC CASH index provides indication of consumer confidence and expectations for the economy.

The Number of homes, which are exposed to a media schedule multiplied by the number of times they are exposed. The result will indicate the total potential audience exposure in a specific

Chemical alteration that often goes together with a release of energy and occurs naturally over time. It is purposefully generated in a laboratory, or created as part of an industrial process.

A lull in the price of a security or profit of the entire stock market after a rally.

A reaction plan is the action that is taken in a control plan when abnormal events or a non-conforming phenomenon have been detected.

1. Personnel management: An action that is not internally motivated but may manifest in response to a situation. 2. Safety management: Volatile chemicals that react with its surroundings or certain other chemicals.

A reactive strategy occurs only when a management team or a manager is pushed or pressured into taking action to the changes that have taken place in a firm?s development.

Reactivity is the predisposition of matter to react with its surroundings such as air, light and water or other specific materials. Also see the definition of either reactive or reaction.

The total number of subscribers and other readers of any publication.

Also known as a recognition test, a readership test entails asking a random sample of readers of they read a specific advertisement that was included in a particular issue of the publication.

Readiness is the state of being prepared though people, systems and organizations to meet a situation and carry out the proper sequence of actions. It is based on thorough planning and training.

Number assigned to the level of how complex reading material is. It equals a level of schooling. For instance, level of seven means the reading material is suited for a student in

Income essential for the family of a deceased primary wage earner. This income allows the surviving family member?s time to readjust their spending habits to accommodate their new level of income

Ready, willing, and able defines persons who are legally and financially able to complete any type of transaction. Authorization and approval are not necessary from any other persons or parties.

Reserve, liability, capital accounts and assets, which will appear on a balance sheet. Real account balances will not be cancelled at the period end but are instead carried over into the next

Real assets are tangible assets such as valuable antiques, artwork, buildings coins, machines, stamp collections, etc., as opposed to items that are financial assets including debentures, shares, bonds and so on.

Real estate includes the land and anything fixed, immovable, or permanently attached to it such as buildings, walls, fixtures, improvements, roads, trees, shrubs, fences, roads, sewers, structures, and utility systems.

A real estate agent is an individual licensed to negotiate and transact land and real estate sales for a commission. Most real estate agents work for a broker or realtor.

A real estate broker has met the education requirements and qualifies for their own business. They may hire other agents from whom they will earn a commission from sales volumes.