Definition and Citations:
The Number of homes, which are exposed to a media schedule multiplied by the number of times they are exposed. The result will indicate the total potential audience exposure in a specific geographical area.
Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.
The Number of homes, which are exposed to a media schedule multiplied by the number of times they are exposed. The result will indicate the total potential audience exposure in a specific geographical area.