Action of introducing a new product into an existing line of products at both a high and low price so all consumers will see it.

Nickname that is popular and given to trade paper acceptances that has 2 signatures, the author and the endorser.

Purchase agreement where a customer is forced to buy an unknown or slow moving product along with a well known and fast moving product.

Computer or physical characters making up text and displays of reading matter.

Error where it is believed that a difference is observed or exists when there is no difference.

Standard for saleable digital fonts for Postscript printers. Developed by Adobe. See true type font.

Probability in trusting hypothesis that a test sample supports a correctly stated value when nit is really misstated. Beta error or risk.

Person characterised by being overly ambitious, aggressive, competitive, impatient, driven, controlling with a sense of urgency. Quantity opt quality. See type B personality.

Person characterised as having moderate drive and ambitions, cooperative and accommodating and easy going. Quality over quality. See type A personality.

Set of type faces related by having the same design features.

Set of characters comprising a given typeface of a set point size; capitals, lower case, numbers, small caps and other symbols. See outline font, bitmap font, true type font.

Each different type size a type face comes in.

Instructions for typeface, type style size, etc. For a printing job.

Numbers, letters an symbols of same typestyle and type weight making up a distinctive printing type such as Helvetica etc.

Reading matter that is typeset.

Types of complex situations (1) Apparent complexity, (2) Detail complexity, (3) Dynamic complexity, (4) Inherent complexity.

Composing of a text or display of reading matter into a computer or a physical type for the intended audience, reproduction method and use.

Height of a type character in points. A point is 1/12 inch.

Thickness and stroke variations like bold, italics lending flexibility to appearance of type face.

Representative of the group.