How businesses keep a connections to their high value customers. There are many methods to this that attempt to keep them interested in investing more.

The first field that income and expenses are placed on before moving them to a proper ledger.

The current face value of a bond that is recorded in a statement.

The size a book takes up when closed and lieing on its back. It is measured head to tail and from spine to the edges of a cover. There is no standard

The orders booked and delivered in a period of time. The trend is determined. If greater than 1 its improvement but less is a fall in performance.

The amount a company is worth verses the shares worth on the trading room floor.

The demand supply ratio in financial books compared to the amount shipped out of inventory. It measures efficienty and weakness.

(1) The original purchase price of an ASSET. (2) The current accounting value of an asset, typically computed as MARKET VALUE or original purchase price less accumulated DEPRECIATION.

The journey a carrier can take. It can involve more than one vehicle.

Two commercials that are similar. One is played at the start and ed of a commercial break. It helps increase recall.

The arrangement with a customer and their goods that is a complete sale. AKA reservation and transaction.

The class of air travel that is not first class or economy. AKA class of service and class of travel.

Recording financial aspects of transactions in accounting books.

1. a feature on the internet browser that lets a user see a site they visited before. A saved link is used. AKA favorites. 2. Inserting a placeholder to go back to

Ledgers that are handled manually that the book of original entry is transfered to. For computerized accounting it is automatically transferred.

Studies binary variables that may only have two values which are true (1) and false (0), and also studies the mathematical operations performed on them. A set of rules known as Boolean

Also known as logical operators, they are the use of Boolean operators (And, Or, Not). They aide in making keyword based text searches more accurate. Search Engines on the web and databases

When a customer has objections or doubts, this method relies on turning those around to make the customer make a quick purchase.

A minor temporary increase in asset price or index. The increase is small but is still significant and noticeable and also applies to population and commercial activity.

1. Computing: Refer to booting 2. Law: Compensation for an unfair exchange. 3. Taxation: When a non-taxable exchange is made into a taxable one, to it’s fair price value.