A discount or gift voucher that is placed on a product or its packaging to increase the likelihood of impulse purchases. Often used with products new to the market.

Immediately evident, based on superficial observation.

Training provided to inexperienced employees during the initial stages of employment. This is usually delivered by a professional trainer or an experienced employee, and typically consists of “hands-on” training. If supported by

An interview, meeting or courtroom session of which a written, audio or video record is kept as permanent evidence.

This is transportation that is provided after the goods are discharged at port, usually until final delivery.

An adjective that describes something known to cause tumors, or to be directly linked to the appearance of tumors.

A plaintiff should only receive one remedy for any particular claim. If multiple remedies are available, the plaintiff must choose one, or divide restitution amongst the available remedies.

A location that provides just about everything a customer needs. This applies to various processes, like borrowing of funds, the obtainment of information or access to public services.

This is a one-time promotion that will never happen again, which must be recorded as such on the company’s ledger.

When a contract?s terms cost more to satisfy than the projected economic benefits, it may be described as onerous. A lease contract might be described in this way.

This is a type of system commonly used by governments to record expenses that may be used only within a specific contractual period.

A consumer who purchases only one product or service from a business. With the correct incentives, a one-time buyer may become a repeat customer.

This is an expense that, once completed, will not usually be incurred again. This might be a one-time project or acquisition, like a computer. This purchase might last for more than one

This is a tax deduction that will normally only apply for one tax year. A homeowner may get a one-time only tax deduction in the year that they sell their house, for

This is a system that captures all data when a transaction is made. Erasing the need to copy information later makes this an efficient system.

1. A device that is connected to the Internet or other network. 2. Documents, files or web page that are accessible for reading and downloading by users of a particular network (usually

The use of websites, search engines and emails, to send promotional messages to Internet users. Because a site?s visitors often share information about themselves during registration, this advertising can be tailored to

There are five basic measures for online marketing: 1. Number of unique visitors. 2. Number of visits to a particular website. 3. Number of page views (a website usually consists of multiple

Software that enables the user to send and receive reports generated from massive online databases.

A service that enables users to access their bank accounts, conduct transactions and view their transaction history via the Internet (rather than over the telephone or in person).