The identified group of people who will be the recipients of an advertising campaign. See target population.

Part of the gross weight that can be deducted as weight of ghee packaging or container.

Way a marketer identifies profitable areas to place a new service or product.

1. Contracting. Final cost that is agreed on. 2. Costing. Final cost of a service or product that needs to be achieved to generate desired sales revenue and income. See target costing.

Calculated by deducting intangible assets, preferred costs of equity from the book value of a firm.

A substance that won’t effect the whole body but will attack an organ or body system.

Selection of customers by a business wishing to sell services or products. Use market segments and choosing which ones to target.

The prospective holders of policies that are divided by age, race, sex and other demographic factors.

The import quota allowing a limited quantity of merchandise to enter a country that is to be consumed at a tariff at a reduced rate. Tariff quota.

The particular group of people that have been identified as the recipient of a campaign, product or advertisement.

The connection cost when a business or home is connected to the water and public sewer systems.

Situation where import duties on components are lowest and then they increase towards the finished goods. See tariff anomaly.

The output that is aimed for from process or the results aimed for in admeasurement.

The list of prices, rates and charges that have ben arranged in some sort of order and are published. See import tariff schedule and shipping tariff schedule.

A rate that is derived from data in a tariff of rates such as rating tables and schedules.

The accounting practices that incorporate laws for taxation that is regulated by the IRS.

The extent of the importance of an identifiable piece of work to other s within and outside of the organization.

The calendar date when a goal or project is to be started. The date is initially an estimate that adjusts as the day nears for the launch of the new endeavor.

The essential and smallest part of a job that is a unit of work differentiating from other parts of the project.