Identifying the market to target after research and the development of a specific campaign.

A certificate of large denomination of deposit that is issued at the investor’s request.

A chemical treatment that removes any soft, perishable proteins from animal hides and skins that convert it into a durable and flexible leather.

Symptoms and signs that are produced by substances that will injure a certain part of the body or organs.

The identified group of people who will be the recipients of an advertising campaign. See target population.

Benefits that are quantifiable, especially with regard to money.

Way a marketer identifies profitable areas to place a new service or product.

The calendar date when a goal or project is to be started. The date is initially an estimate that adjusts as the day nears for the launch of the new endeavor.

The particular group of people that have been identified as the recipient of a campaign, product or advertisement.

Amount of revenue that a company wants to generate in the current accounting period.

The particular segment of the market that is the focus for a marketing campaign.

A tank that has been built on a standard 20 foot frame of a container in order to transport liquids.

The import quota allowing a limited quantity of merchandise to enter a country that is to be consumed at a tariff at a reduced rate. Tariff quota.

Situation where import duties on raw materials, components or partly completed goods are greater than on the finished goods. See tariff escalation.

A rate that is derived from data in a tariff of rates such as rating tables and schedules.

The essential and smallest part of a job that is a unit of work differentiating from other parts of the project.

The counter balancing of tariff rates by one country that is a retaliatory act in relation to another country to gain advantages in trade.

The lawful tax liability minimization that occurs from a sound financial plan. Tax avoidance is legal but tax evasion is not.

The rate is established by the banking institution’s Asset Liability Committee that is used to set the attractive reprising for maturing deposits or loans.

The list of prices, rates and charges that have ben arranged in some sort of order and are published. See import tariff schedule and shipping tariff schedule.