The Law Dictionary

Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.

LOGO Definition & Legal Meaning

Definition & Citations:

Consumer identifier, recognizable and distinctive. Solely for identifying an organization, not a product, it is a graphic design, stylized name, unique symbol, or other device. Also known as logotype. Appearing on all advertising, buildings, communications, literature, products, stationery, and vehicles, it is obvious, affixed, included, or printed. Contrast to a brand, which identifies a product or family of products.


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