Category: R

1. Known with certainty. 2. The interest rate on a virtually free from risk investment.

The rate of return that is needed to be able to attract loan capital or equity for an investment.

The amount of funds that must be kept on hand by a bank or finance company.

A position or job that has certain expectations that go with them.

The evaluation and identification of a cause for failure, problem or undesirable condition.

The way a substance will come into contact with the organism such as via food or air.

A term in newspaper advertising where the colour used for ads is the same as the print colour used for non-advertising material.

A unit of resistance to heat that is used to denote a materials effectiveness to be insulation. It is a determination of the ability to stop the flow of heat.

An equation in math used to determine various predictions about a specific variable as it relates to other variables.

Essential rule of investment that states that an investor should make an investment where the rate of return is larger than the prospective cost of the capital (time deposit interest rate).

1. Corporate: Also downsizing; closing down certain units to recognize a company?s core competencies and become efficient. 2. Psychological: Acknowledgment of reasonable and acceptable motives while being unconscious of true motives.

Also known as a recognition test, a readership test entails asking a random sample of readers of they read a specific advertisement that was included in a particular issue of the publication.

1. General: Response that appears to take place instantaneously 2. Computer model: Animations corresponding to real life situations 3. Data process: Instant updating 4. Data transmission: Simultaneous transfer of data as opposed

This term refers to a charge paid by the passenger to change his or her ticket; does not refer to a reissuance.

1. Social event with food and beverages, arranged to welcome special guests or a newly married couple. 2. Room or area where visitors (1) are received, (2) register for hotel stay

Older standard for serial data transmission between computers and devices and officially known as an EIA232. A common RS232 cable typically carries data at 20 Kbps, up to a distance of 50

1. Economics: The period during which an economy begins to pull out of the trough after a recession. 2. Accounting: The designated period for the depreciation of a firm’s assets.

Special provision, written in red ink, in documentary credit where the recipient is permitted to obtain an advance from the corresponding bank on an unsecured basis. The buyer, through the issuing bank

Material worldview in which compound facts are broken down into conceptual pieces small enough to be measured. The basis of all analysis, reductionism is useful in understanding inanimate things or simple systems.

This term refers to a letter, figure symbol used in indicating a cross-reference, or referring to a foot or endnote. The most common reference marks are asterisk, dagger, and double dagger.