Category: P

A strategy commonly adopted for marketing purposes, in which a brand tries to occupy a distinguished position as compared to other brands, in the customer’s thoughts. Companies adopt a variety of different

A plan in which all of the premiums are given out at the beginning of the year, albeit in the form of post dated checks, which are handed to the insurer who

A special situation under which trust is created between two or more partices, and it also includes the transfer of the assets of a will maker in to an already created trust.

A survey conducted to evaluate the financial, managerial and operational capabillities of any contractor, before the actual contract is awarded.

To set up a prior claim, or the right to gain an advantage before anybody else.

A portion of any publication which is known to attract more attention as compared to other portions. Similarly, the pricing of the ‘preferred position’ is more than the standard charges.

More dividends are paid out to shareholders as their value of stock increases.

A page layout program is a program that is designed to create and carefully assemble the parts of a graphical picture, or text on to a page and then ‘preview’ them on

The pale recession is a condition in which the recession has not managed to affect all portions of the economy. In such a situation, the effects of recession would not regarded as

Internationally, the weight of paper is determined in grams per square paper. In the US, the weight of paper is is determined by weighing a ream, or 500 sheets together.

A concept that makes use of a singular or more cost estimation relationships; used primarily for quantifying the costs of research and development.

Testimony provided by any witness in court, verbally.

Obligations towards debt, which has been sold as shares. In such an agreement, the principal amount as well as the interest taken from borrowers first goes through the middleman, who deducts his

Any number of characters, words or alphanumeric data, which can be used as an access key to gain entry in to a computer, any file or program.

A belief when it comes to leadership which states that the subordinates will only accept the behavior of the leader as long as they see an immediate, or near future benefit in

Known commonly as a pay order, it is an instrument of negotiation which gives instruction to the payer’s bank to give a specified sum of money to the third party.

The bank which will cash a check or draft. Known as an accepting bank too.

An indicator used in the United States, for calculating the increase in average pricing for all domestic personal consumption. It is taken from the largest component of the GDP.

A compiled list that describes and defines all of the offenses, as well as the law which ca nbe applied and the punishments that can be given.

The opinion of a consumer as to the quality of a certain product. It does not determine the actual quality of the product, just the customer’s opinion of it.