Legal Articles

MARGINAL REVENUE

A firm’s gross revenue increase produced when one additional output unit is sold.

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MARK DOWN

Item’s selling price reduction. To stimulate demand or to drive away a competitor, a temporary reduction happens. To remove slow-selling items from inventory permanent markdowns are taken.

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MARKET CONDUCT

When executing its pricing and promotion strategy, this is the firm’s behavior pattern responding to its service-market’s realities.

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MARKET EQUILIBRIUM

Item’s supply and demand are exactly equal in this named situation. Price tends to remain stable in this situation as there is neither a market surplus nor a market shortage.

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MARKET MODEL

The economy and individual choices of investors analyzed by this collective set of methods when applied to determine the effect of various differing forces impacting market performance.

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MARKET POSITIONING

The actions of improving consumer comparison perception of the firm’s brand or products versus the competition. Taking a solid, unchallenged, advantageous position in the consumer’s mind is the exact intent.

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MARKET SIZE

A specific market’s entity count of potential product or service buyers and/or sellers. Before launching a new product or service in an area, knowing the market size interests companies.

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MARKETED CLAIMS

1. in Investment, this is a tradable security owner’s established right. financial markets allow claims to be bought or sold. As an example, control of 100 bushels of wheat gives the right to receive the underlying commodity to this owner of its commodity contract . 2. In Business, a targeted audience learns of product or service characteristics announced through marketing channels.

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MARKETING PLAN

Describing activities involved in achieving specific marketing objectives within a set timeframe as this type of product specific, market specific, or company-wide plan. Beginning with conceptualization, the identification through market research of a customer’s needs, then designing how the firm intends to meet these needs while realizing an reasonable rate of return. Thorough analysis of the current market situations, pointing out opportunities and trends leads to detailed action programs, budgets, sales forecasts, strategies, and projected, proforma financial statements. Also refer to marketing strategy.

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MARKUP LANGUAGE

Describing, and wrapping or encapsulating data and its attributes using a specialized computer language. A markup language embeds processing instructions, called tags, in electronic documents. This is done to accurately style and present these documents like the original documents, regardless of the computer platform, operating system, or application program used. These tags also allow including metadata, additional descriptive information about the encapsulated data. This facilitates the exchange of complex data types between different systems. Also refer to Extensible Markup Language (XML), Hypertext Markup Language (HTML), and Standard Generalized Markup Language (SGML).

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MASS MERCHANDISER

Accessories, appliances, clothing, furniture, office equipment and stationery, even shoes are examples of a very wide range of product categories offered by these huge retail stores.

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MASTER PRODUCTION SCHEDULING (MPS)

A comprehensive product manufacturing schedule that covers what is to be assembled or made, when, with what materials acquired when, and the cash required translated into a business plan. Material requirements planning (MRP) has MPS as an essential component.

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MATERIAL FACT

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MATERIEL

For a project, operation, organization, or undertaking, this is all of the required apparatus, equipment, parts, and supplies, separate from the personnel.

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MATURED BOND PAYABLE

Un-redeemed, unpaid bond that is passed its maturity date.

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MAXIMUM ALLOWABLE COST LIST

The cost of a generic whose reimbursement value is based on a list of prescriptions.

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M-COMMERCE

Using mobile communication devices like cell phones or personal digital assistants (PDA) to transact electronic commerce, ecommerce.

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MEASUREMENT VALIDITY

Exactness of a measurement to the true value of what is being measured.

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MEDIA MIX

A marketing plan or campaign’s promotional objectives met by using this type of combined advertising channels.

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MEDICAL EXPENSE DEDUCTION

On itemized tax returns for medical expenses, individuals may deduct from their income this specific type of amount. Medical expenses above 7.5% of their adjusted gross income can be deducted by eligible Individuals.

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