Category: Finance Dictionary

A mismatch of gain and loss due to value changes of an asset. A wide gap is between loss and gain with a call option.

Labeling something as either the cause or effect of another item.

When a budget is decided by the government to reduce deficit. The goal is to cut comsumer spending.

When the current value depends on the past value in a series.

1. to use an automated system to perform a function. 2. to act without thinking. Like a reflex.

When decision makers choose based on a personal experience rather than facts. The reaction is emotional.

All costs for manufacturing divided by the units produced.

Merchandise that is valuable but is not freighted in that category.

A bid adds more to the quoted price if a change to the work is accepted.

A request to parliament for a rider attached to a bill changing the amount of money set aside for a yearly budget.

A trait that is favorable for a company. It leads to success in the future. It is the exact opposite of a disadvantage.

The letters on any ad that are designed to get a buyers attention.The headline is most important here. Shorter is better but if well written a long ad will also be effective.

The size of advertising space. For print its 5.14 points equalling 1.81 mm. Refer to milline rate.

When a signer must pay for negotiations to the instrument.

When an agent has ownernship of their controled parties goods.

Testing ads for their memorability. A subject is shown an ad and asked what they remembe about it. They are also asked if they saw it before.

A confirmation number for a reservation on a plane.

A water soluable base that feels soapy. It has a ph level of above 7 and makes the litmust papers turn blue on contact. Burns result from exposure to strong alkalis.

Anything that causes an allergic reaction. A person must be allergic to the substance to hav a reaction. The body fights this foreign substance. AKA antigen.

Mortgage risk category that isnt prime or sub prime but is closer to prime. AKA A minus.