Category: A

The letters on any ad that are designed to get a buyers attention.The headline is most important here. Shorter is better but if well written a long ad will also be effective.

The size of advertising space. For print its 5.14 points equalling 1.81 mm. Refer to milline rate.

When a signer must pay for negotiations to the instrument.

When an agent has ownernship of their controled parties goods.

Testing ads for their memorability. A subject is shown an ad and asked what they remembe about it. They are also asked if they saw it before.

A confirmation number for a reservation on a plane.

A water soluable base that feels soapy. It has a ph level of above 7 and makes the litmust papers turn blue on contact. Burns result from exposure to strong alkalis.

Anything that causes an allergic reaction. A person must be allergic to the substance to hav a reaction. The body fights this foreign substance. AKA antigen.

Mortgage risk category that isnt prime or sub prime but is closer to prime. AKA A minus.

When cargo is brought on an another route that offers the same tax and terms. Refer to alernative tariff.

A school that researches life insurance and publishes the results for the public to read. Agents can also continue their education here.

A room rate at a hotel that includes meals. Refer to en pension rate.

The most an oscillation can change equilibrium. It is the difference between the zero and peak of any wave.

A statement made official by press. It can be damage control or a new product. Refer to press release.

A way to download files from the internet without a password. The public section is used to access the data. Anonymous can be a username as well. The users email and password

A program that prevents computer viruses by monitoring data files downloaded. It detects strange behaviors in new data added or finds the signature of the virus and allers the user of it.

Conduct by an AGENT that causes another party to believe the agent is authorized to conduct business on behalf of a PRINCIPAL, whether or not that is the case. A principal may

A computer that has app programs to serve the client computer when the request is put in by other network users.

Having an ability to learn new skills. Interest in what is being taught or trained is important.

When a piece of land has many oil and gas companies that own it. A contract is made to establish percentage owned and how long the current contract is valid.