Motivating people to buy a brand or a firm’s products based on peripheral value or goodwill obtain by a company. An example is buying a product where a fairly high percentage of the purchase price will be turned over to a worthwhile charity.
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Motivating people to buy a brand or a firm’s products based on peripheral value or goodwill obtain by a company. An example is buying a product where a fairly high percentage of the purchase price will be turned over to a worthwhile charity.
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