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UNIQUE SELLING PROPOSITION (USP) Definition & Legal Meaning

Definition & Citations:

Benefit of a service or good differing from competing brands giving the buyer a reason to buy it.

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This article contains general legal information but does not constitute professional legal advice for your particular situation. The Law Dictionary is not a law firm, and this page does not create an attorney-client or legal adviser relationship. If you have specific questions, please consult a qualified attorney licensed in your jurisdiction.

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