What is RETURN ON ADVERTISING SPEND (ROAS)?

Any profit that an advertiser makes that is based on what is spent for promotion.

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Related Legal Terms
SPEND, SELF-SERVE ADVERTISING, RECIPROCAL ADVERTISING, BLANKET ADVERTISING CONTRACT, SELECTIVE ADVERTISING, PRODUCT COMPARISON ADVERTISING, ADVERTISING EFFICIENCY, RETURN PERIOD, AVERAGE ACCOUNTING RETURN, REAL RATE OF RETURN


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