Data that is used to describe a product but not define its characteristics. Non- measurable data that does not include any weight or dimensions. It is information that has been collected about the reputataion of a product and how it is then perceived by the public.

More On This Topic

Link to This Definition
Did you find this definition of QUALITATIVE DATA helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary