Definition and Citations:
The sales approach taken by a salesman wherein he/she identifies the problems faced by a consumer and comes up alternative to tackle the problem through the product that is being promoted or sold.
Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.
The sales approach taken by a salesman wherein he/she identifies the problems faced by a consumer and comes up alternative to tackle the problem through the product that is being promoted or sold.