An express statement which is generally written in order to give a clear outline of the goals that are to be achieved through a positioning strategy. The statement defines how a firm would describe its business and how it wants to set itself apart, as well as how the customers will gain profits through those features.

More On This Topic

Link to This Definition
Did you find this definition of POSITIONING STATEMENT helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary