The Law Dictionary

Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.

POSITIONING STATEMENT Definition & Legal Meaning

Definition & Citations:

An express statement which is generally written in order to give a clear outline of the goals that are to be achieved through a positioning strategy. The statement defines how a firm would describe its business and how it wants to set itself apart, as well as how the customers will gain profits through those features.


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