The Law Dictionary

Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.

PIGGYBACK PROMOTION Definition & Legal Meaning

Definition & Citations:

A simple method of promotion in which a firm would begin selling another firm’s product as a ‘bundle offer’. The other product is one that does not compete with the firm’s original product.

Disclaimer

This article contains general legal information but does not constitute professional legal advice for your particular situation. The Law Dictionary is not a law firm, and this page does not create an attorney-client or legal adviser relationship. If you have specific questions, please consult a qualified attorney licensed in your jurisdiction.