The Law Dictionary

Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.

PERCEIVED RISK Definition & Legal Meaning

Definition & Citations:

The level of uncertainty of a consumer, depending upon whether the purchase he/ she is making will be worth it or not. The perceived risk is higher when a more expensive purchase is going to be made, such as a cart, etc. Usually, the perceived risk is lowered by gathering more information about the product that the consumer is buying.


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