What is PAY PER CLICK (PPC)?

A model used commonly by search engines, in which advertisers will only have to pay if they get clicks from other sources after users click on them.

More On This Topic



Link to This Definition
Did you find this definition of PAY PER CLICK (PPC) helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary