The Law Dictionary

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NARROWCASTING Definition & Legal Meaning

Definition & Citations:

Using a select audience number or a small geographical area to spread an advertising message or signal. Cable television, direct mail, specialized trade publications, seminars, and keyword-associated web advertising are all media used in narrowcasting. Its goal is using past demographic, psychographic, and past buying patterns for delivering custom-tailored ads to potential recipients predisposed to it. Also refer to broadcasting, multicasting, unicasting, and widecasting.


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