What is MULTICHANNEL MARKETING?

Marketing products by various methods and schemes while also selling the products through various distribution channels that support the other channels selling this same product. Typically the marketer reinforces the other channels in the mix by each channel chosen.

More On This Topic



Link to This Definition
Did you find this definition of MULTICHANNEL MARKETING helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary