Using several varied marketing schemes to obtain consumer business. Web sites, catalogs, telephone calls, mail, and television advertisements are typical, modern schemes. This marketing approach requires good management systems in the supply chain. Presenting correct prices and details across all the different media is as essential as is spot-on delivery of the ordered goods.

More On This Topic

Link to This Definition
Did you find this definition of MULTI CHANNEL MARKETING helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary