The Law Dictionary

Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.

MERE EXPOSURE EFFECT Definition & Legal Meaning

Definition & Citations:

A person’s psychological tendency to prefer a previously encountered option versus a totally unfamiliar option never encountered, regardless how brief the 1st option’s prior exposure was. In marketing, the Mere Exposure Effect is useful by generating a feeling of familiarity with the product through many advertising forms. Also known as the familiarity principle.


This article contains general legal information but does not constitute professional legal advice for your particular situation. The Law Dictionary is not a law firm, and this page does not create an attorney-client or legal adviser relationship. If you have specific questions, please consult a qualified attorney licensed in your jurisdiction.