The Law Dictionary

Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.

MERE EXPOSURE EFFECT Definition & Legal Meaning

Definition & Citations:

A person’s psychological tendency to prefer a previously encountered option versus a totally unfamiliar option never encountered, regardless how brief the 1st option’s prior exposure was. In marketing, the Mere Exposure Effect is useful by generating a feeling of familiarity with the product through many advertising forms. Also known as the familiarity principle.

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