government, media, and pressure groups as other elements of a firm’s external environment, in addition to the typical marketing activities that involves this type of management activity. The US marketing academic Philip Kotler coined this term, suggesting that two more P’s: public-relations, and power are essential in a market mix.

More On This Topic

Link to This Definition
Did you find this definition of MEGA MARKETING helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary