The Law Dictionary

Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.

MARKET PENETRATION Definition & Legal Meaning

Definition & Citations:

1. The action of increasing an existing product’s market share or new product introduction to grab market share by volume discounts, advertising, lower prices, or bundling as a strategy. 2. Percentage of a product’s sales volume versus total sales volume of all competing products as this relative measure. Calculated as: Product’s sales volume multiplied by 100 divided by Total sales volume of all competing products.


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