What is MAKE-GOOD?

Rerunning the corrected ad or correctly timed commercial as a promise to ‘make an error good’ by a medium. Newspaper, magazine, radio or TV station as an advertising medium gives an advertiser a rerun credit’ to correct an error in the original composition as composed by the medium, or an ad placement, or commercial timing.

More On This Topic

Link to This Definition
Did you find this definition of MAKE-GOOD helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary