The Law Dictionary

Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.

MACRO MARKETING Definition & Legal Meaning

Definition & Citations:

National, societal-based perspective-study of broad marketing activities, institutions, and processes. Starting at an economy’s aggregate goods and services flow, it determines social benefits as resource consumption and environmental effects.

Disclaimer

This article contains general legal information but does not constitute professional legal advice for your particular situation. The Law Dictionary is not a law firm, and this page does not create an attorney-client or legal adviser relationship. If you have specific questions, please consult a qualified attorney licensed in your jurisdiction.