The Law Dictionary

Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.

LEAD GENERATION Definition & Legal Meaning

Definition & Citations:

Collecting names and contact information about qualified sales prospects as a process. Intent is to contact these leads by the salespeople seeking sales orders. Direct response advertising and telemarketing are the biggest user of this process.

Disclaimer

This article contains general legal information but does not constitute professional legal advice for your particular situation. The Law Dictionary is not a law firm, and this page does not create an attorney-client or legal adviser relationship. If you have specific questions, please consult a qualified attorney licensed in your jurisdiction.