To reach international markets and their community, an entity engages a process of conceptualizing and conveying a final product or service worldwide. It is especially important to companies that provide products or services of universal demand. Examples are automobiles and food. The company eyes marketing popular items within the country. Different strategies are needed based on the region marketed. For example, based on the location of the restaurant, the menu at McDonald’s differs.

More On This Topic

Link to This Definition
Did you find this definition of GLOBAL MARKETING helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary