What is FLIGHTING?

When ads run at a time after there are no ads played. It is differing from recency theory that it will hurt sales. The idea is that advertising should be continuous to create profit making flighting a nonprofitable strategy.

More On This Topic



Link to This Definition
Did you find this definition of FLIGHTING helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary