Extending a brand to make another product with more market exposure. It may be different but is in the same category. It can be different in size, flavor, or type but must be similar enough to be under the same brand.

More On This Topic

Link to This Definition
Did you find this definition of FLANKER BRAND helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary