What is DATABASE MARKETING?

Any communication, promotion, and selling based on DBMS. It stores and defines data for a firm’s marketing or selling. A customer profile is made for each personal, demographic, geographic, and psychographic characteristic. A firm can market more accurate

More On This Topic



Link to This Definition
Did you find this definition of DATABASE MARKETING helpful? You can share it by copying the code below and adding it to your blog or web page.
Written and fact checked by The Law Dictionary