The Law Dictionary

Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.

CO-OP MAILING Definition & Legal Meaning

Definition & Citations:

Advertising or offers sent in the same mailing envelope to potential customers from multiple businesses . These businesses work in the same market but have products that do not compete. They co-mail to reduce individual mailing costs. This practice is increasing, especially in business-to-business advertising. Known also as cooperative mailing.


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